A Short Manifesto on the Future of Attention

I especially love this paragraph:

I imagine an attention tax that aspiring cultural producers must pay. A barrier to entry. If you want people to read your book, then you have to read books; if you want people to buy your book, then you buy books. Give your attention to the industry of your choice. Like indie musicians have done for decades, conceive of the scene as an attention economy, in which those who pay in (e.g., I go to your shows) get to take out (e.g., come to my show). It would also mitigate one oft-claimed peril of the rise of the amateur, which is that they don’t know from quality: consuming many other examples from a variety of sources, even amateur producers would generate a sense of what’s good and what’s bad: in other words, in their community they’d evolve a set of standards. This might frustrate the elitists, who want to impose their standards. But standards would, given enough time, emerge. (In this I have faith.)